Question 1

How does TrioPerspective reduce Amazon PPC ACoS while increasing sales?

Accepted Answer

TrioPerspective isolates search terms into single-keyword exact match campaigns, eliminates wasted ad spend through daily negative keyword harvesting, and optimizes listing conversion rates (CTR and CVR) with conversion-tested imagery and A+ Content.

Question 2

What is included in the Free 48-Hour Amazon PPC Audit?

Accepted Answer

Our 48-hour audit analyzes 60 days of search term reports, campaign architecture, keyword cannibalization, listing conversion blockers, buy-box health, and competitor ad conquesting to identify immediate recoverable ad waste and profit growth opportunities.

Question 3

What is the difference between ACoS and TACoS?

Accepted Answer

ACoS (Advertising Cost of Sales) measures ad spend divided by direct ad revenue. TACoS (Total Advertising Cost of Sales) measures ad spend divided by total revenue (organic + ad). While ACoS measures campaign efficiency, TACoS measures overall brand health and organic keyword ranking velocity.

Question 4

How quickly do we see results from Amazon advertising restructuring?

Accepted Answer

Ad spend bleed and negative keyword waste are typically eliminated in Days 1 to 14. Full campaign restructuring and listing conversion lifts compound across Days 15 to 45, followed by organic keyword ranking momentum and TACoS compression in Months 2 and 3.

Question 5

Does TrioPerspective manage both Seller Central and Vendor Central?

Accepted Answer

Yes, TrioPerspective manages both Amazon Seller Central (3P) and Vendor Central (1P) accounts, including full-service advertising (Sponsored Products, Brands, Display, DSP), catalog management, Brand Registry protection, and inventory troubleshooting.